Fortune Sr. Editor-at-Large Adam Lashinsky spent the last few years digging deep inside Apple looking for what makes Apple, Inc., tick. Fortune ran a bit earlier this year in a cover story called “How Apple works: Inside the world’s biggest startup,” and it holds up as a fascinating read. The full version of the book, “Inside Apple,” is tabulated at 240-to-272 pages and hits stores Jan. 25. It is currently available for pre-order at $16.92 for the hardcover or $12.99 for the Kindle version and $17.92 for the Audio version.
Lashinsky also interviewed Walter Isaacson Dec 14th (posted last week) which turned into an interesting conversation. The two authors, who were both deep diving into Apple, shared notes —so to speak.
One subject we are looking forward to learning more about is Apple University. Lashinsky originally laid it out like this:
We are looking into getting a sneak peak and will update when we have more information. For now check out this 4 minute Audio clip of Lashinsky reading an excerpt.
It turns out that Podolny has been busy working on a project that speaks directly to the delicate topic of life at Apple after Jobs. At Jobs’ instruction, Podolny hired a team of business professors, including the renowned Harvard veteran and Andy Grove biographer Richard Tedlow. This band of eggheads is writing a series of internal case studies about significant decisions in Apple’s recent history. It’s exactly the sort of thing the major business schools do, except Apple’s case studies are for an Apple-only audience. Top executives, including Tim Cook and Ron Johnson, teach the cases, which have covered subjects including the decision to consolidate iPhone manufacturing around a single factory in China and the establishment of Apple’s stores. The goal is to expose the next layer of management to the executive team’s thought process.
- Fortune releases ‘All about Steve’ (9to5mac.com)
