Access to Facebook groups has always been free, but that could be about to change. The company is currently trialling subscription access to some groups …

CNET says that monthly fees could run as high as $29.99.

The fees go to the group owners, with Facebook not taking a cut at this stage. One group has already opted to go for the maximum sum allowed.

The trial follows an earlier one testing subscription fees for access to video content from certain creators.

Facebook is said to be actively exploring the possibility of offering ad-free subscription access to the service as a whole, though one analysis suggested that the subscription might need to be a high one to compensate for the loss of ad revenue.

The company continues to push its ad-funded model in the meantime, now rolling out autoplay video ads to Messenger users.

Image: Marketing Land