Update: AAPL officially closed at a new all time high today of 682.48.

After hitting a new high of $676.27 yesterday, ahead of the Sept. 12 iPhone event, AAPL is currently 681 and climbing. So, 700 or iPhone 5—which comes first?

  • Apple reducing component orders from Samsung for iPhone 5, reportedly not mainly because of patent disputes
  • Apple starts prepping Yerba Buena Center for September 12th iPhone 5 event
  • iPhone trade-in roundup: Get as much as $500 back on the iPhone 4S, returns due as late as October
  • 8GB iPhone 4S to join iPhone lineup next week as Apple drops iPhone 3GS?