Apple’s stock is soaring to an all-time high as the tech giant starts accepting pre-orders for the new iPhone 5 this morning.

Check it out: NASDAQ — AAPL

The world’s most valuable company is only strengthening its title after showing off a new smartphone, line of iPods, and a variety of accessories earlier this week in San Francisco. AAPL shares previously hit an all-time high yesterday, when the stock pushed up 2 percent, or $13.32, to $683.11, in afternoon trading. The previous record of $680.44 occurred Sept. 7.

According to USA Today, shares for the company climbed 68 percent this year alone:

[tweet https://twitter.com/markgurman/status/246615330212937730]

  • AAPL becomes most valuable company of all time (9to5mac.com)
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  • Apple’s new iPods: Various new iPod touches, new iPod nano, tweaked iPod shuffle (9to5mac.com)