Apple’s stock has just hit $100 per share for the first time its stock split in June and adjusted for the 7-1 stock split, the first time it has approached its all time high since 2012. Morgan Stanley unleashed a uber-bull report this morning touting the Eight reasons Morgan Stanley thinks it’s time to buy AAPL which is thought to have pushed Apple over the top.

Apple was over $700 (pre the 7 to 1 stock split earlier this year) in the lead up to the iPhone 5’s highly anticipated debut in fall 2012. Apple’s all-time closing high (adjusted for the stock split) is $100.30, and it seems that the company could soon hit that threshold once again.

Update: Apple closes at an all-time high: