A Look At How Apple Transports New Products From China To Sales Channels

In light of Apple’s launch of two new iPhones, Bloomberg has taken an extensive look at the behind-the-scenes process of Apple’s shipments of new products from the Asia-based supply chain to sales channels such as Apple Stores.

The process, designed by Apple CEO Tim Cook, is led by Senior VP of Operations Jeff Williams and Michael Seifert, another operations executive at Apple.

Some interesting tidbits include the process of security guards consistently following the new devices from shipment to delivery. When a product actually launches, the supply management process is said to continue as Apple studies the progress of the launch.